Special District Transparency Information for KMHD

Kremmling Memorial Hospital District believes that honest communications is the best way to develop trust. In addition to providing regular newspaper advertising, multiple websites, all social media outlets, public speaking events and the like, KMHD is compliant with reporting to the Special District Assocation. Please copy and paste the http address below to view.

Special District Transparency Information

Senate Bill 09-87 Compliance

Special District Association of Colorado Website


http://www.sdaco.org/transparency/view_userprofile.php?id=402

Free Initial Screening Mammogram

To the right: The advertisement for sponsorship in the Winter Park Susan Coen Cancer Walk. Kremmling Memorial Hospital has been proud to sponsor this important event for over 5 years.

Kremmling Memorial Hospital
Radiology Department

FREE initial screening Mammogram Month of your 40th Birthday

Early Detection Is Key


KMHD’s Mammography Department is accredited with American College of Radiology and FDA Mammography accreditation program

We also offer 20% discount for uninsured patients for all services. Payment required at time of services


970 – 724 3181 TO SCHEDULE YOUR MAMMOGRAPHY

Pharmacy Bag Advertising Promotes Important Message

Mark Paulsen, Board Certified Family Practice Physician, Chief of Staff at Kremmling Memorial Hospital and primary physician at Timberline Family Practice in Granby delivers an important message to patient picking up their prescriptions at City Market Pharmacy, Granby, Colorado:

"Make sure you tell your doctor about everything you are taking. This includes prescriptions and over-the-counter medicines and supplements, such as vitamins and herbs."

Cardiac Risk Assesment Kiosk Now at Kremlmling Mercantile Pharmacy

 
Pictured with donated kiosk is Amy Bubar, MPH Project Coordinator CPC Community Health

An explanation from the CDC website regading the use of this kiosk:

The Colorado Prevention Center recently donated a Cardiac Risk Assessment kiosk to the Middle Park Medical Foundation. As a service to the public, the Foundation decided to house the kiosk at the Kremmling Mercantile, near the pharmacy. The intention is for people to be able to enter in information regarding their health and have a print out of recommended plans for better cardiac health. The Middle Park Medical Foundation is grateful to the CPC for their donation.

In Public settings: Health-e-Solutions is an interactive cardiovascular disease risk assessment delivered via a touchscreen computer kiosk. In less than 3 minutes, individuals obtain a customized heart disease risk score and recommendations to reduce their risk. Through a statewide grant, kiosks have been placed at health fairs, physician offices and public settings.

In 2006 and 2007, CPC collaborated with 9Health Fair and Colorado’s Area Health Education Centers (AHEC) to bring kiosks to 65 health fairs around the state. Nearly 9000 individuals completed the cardiovascular risk assessment at the fairs. In a pilot program, individuals found to be at high risk for heart disease received follow-up phone calls from our CPC nurse to motivate entry into treatment and to enhance their understanding of heart disease risk.

Middle Park Facilities Corporation Health Facilities Revenue Bonds

The following is more information on the structure of the Middle Park Medical Facilities Corporatoin and the Health Facilities Revenue Bond structure. It is taken from an email from counsel. The intention here is to provide greater understanding of how this project will be financed. This is perhaps the most thorough and clearest explanations of the structure:

"The Site Lease between the District and Middle Park Facilities Corporation, the 63-20 issuer (the "Corporation") creates the leasehold interest of the Corporation in the Poject site. Fee ownership of the site will remain in the District, subject to the Site Lease and the Lease.

The Lease is also entered into between the District and the Corporation. It proves for the District to lease back the site and the improvements, (i.e., the clinic to be constructed on the site) from the Corporation, subject to annual appropriation of rental payments by the District's Board of Directors. when all of the scheduled rental payments under the Lease have been made, the Site Lease and the Corporation's interest in the Project terminate and the District own the Project free and clear of the financing documents.

The Agreement to Construct appoints the District to construct the Project for the Corporation, with money provided by the Corporation from the Bond transaction. It has the effect of putting the District in charge of construction and the submission of construction fund requisitions to the Trustee. The Corporation would not be expected to have any ongoing role in construction.

the Indenture is entered into between the Corporation and the Trustee. It provides the issuance of the Bonds by the Corporation. In the Indenture, the Corporation assigns and mortgages its interest in the Site Lease and the Lease to the Trustee as security for the Bonds. The effect of this assignment is that the District will make rental payments directly to the Trustee, rather than to the Corporation. the Indenture does not mortgage the District's underlying fee ownership in the site ... "

 

What is KMHD doing to drive business to it's current services? (Because ALL Questions Deserve Answers)

KMHD welcomes questions from the community. As a matter of fact, the Board of Directors encourages not only the questions, but is happy to provide answers as best as possible.

Some have asked if the hospital will remain in Kremmling after the development of the proposed Middle Park Medical Center in Granby (target: 2012) and how administration and the board believe it is possible. (See previously published blog post: "Hospital Will Remain In Kremmling"

Others have asked about our financial reporting and we have provided links to DOLA's records as well as info to link them to SDA's records (Special District Association.

Many questions from the public have been addressed on YouTube-published interviews: see "Middle Park Medical Center" on YouTube.

One of the more recent questions asked about what we are doing currently to sustain the current operations at Kremmling Memorial Hospital in Kremmling. Thank you for the question--below is the email answer:

From: "Eric Murray"
To: PERSON WHO ASKED QUESTION VIA EMAIL
Sent: Tuesday, August 3, 2010 11:36:04 AM
Subject: Thank you for your question. I am happy to summarize our marketing strategy ...



Good Morning NAME OF PERSON ASKING QUESTION,

Thank you for your questions! It's true, Ide Bailey (audit firm) did recommend strong marketing strategy to both retain and gain business at the hospital currently.



"Tell people about your services and then ask them to 'utilize us'!"


I appreciate your questions as to what is being done marketing wise. I believe the board of directors is very pro-active in promotion of our current services as part of the overall strategy of the sustainment and growth of KMHD, here in Kremmling. I've got a mult-faceted answer for your question regarding what we are doing, what we've done and what we intend to do to drive revenue to hospital and clinic services. Although it is not a complete answer, (that would take hours and perhaps and sit-down conversation which I'd be happy to arrange if you like), I hope it gives you confidence in our marketing/publicity strategy and methods. It's important to note that we are always up for suggestions and continually strive for improvement.

First, each October I present a marketing report, reviewing the previous years successes, and a marketing plan and budget for approval by the board of directors. Depending on resources available and the projected ROI (Return On Investment) on any one campaign, the directors work with me to adjust accordingly. Sometimes these efforts are adjusting during the course of a year, as situations and budgets dictate, but most often we accomplish the marketing objectives with valuable return.

I've attached an example of the 2009 press strategy report, which proved quite successful--all factors considered. Keeping in mind that $0, zero dollars were spent on this particular proven method. Although I have published over #300 newspaper columns, (at zero cost), the downsizing of the paper and the discontinuation of my previous, long-running, weekly newspaper column, has driven us to another effective method, a more direct method --our eNewsletter (see more explanation below). [If you would like to be on this eNewsletter mailing list, please send your request to: eric@kmhd.cc ]

Besides outreach to area and Denver hospitals, to capture referrals from case managers, [an inter-agency communications approach that informs case managers of our services and allows them to better plan the entire plan of care for a patient who might have received treatment in a Denver facilty] (plan also attached) we also sponsors several local events including blood drives, the Winter Park Cancer Walk, Alzheimer's, five wishes, bike rodeos, helmet safety programs, Emergency services outreach education, inviting the public to the April Meet the Candidates, and much more.
We hold a regular Mammography promotion along with the WP Cancer Walk Sponsorship: FREE INITIAL SCREENING MAMMOGRAM FOR ANY WOMAN ON THE SAME MONTH AS HER 40th birthday. Additionally we offer regular Quick Lab specials which we offer at even lower prices than what are offered at the 9HealthFair. In addition to sponsoring the 9HealthFair itself, KMHD offers FREE 9HEALTHFAIR RESULTS CLINIC, which allows individuals to come in to the hospital for free and sit with a trained staff member to go over results obtained from any one of the three county-wide healthfairs. We've also had several mini-health fairs. We have held clinic open houses, ED open houses, Flight for Life Open Houses. Oops, I nearly forgot to mention the FREE SPORTS PHYSICALS we offer at both schools! (Yes, we believe that these outreach efforts to ingratiate us with the community and promote the use of our family practice clinics and hospital services).

Our eNewsletter is yet another low-cost, regular advertising, promotion and information source. The first was in January to present. The email list grows on a daily basis as people sign up to be recipients. (Still getting this word out).

As you may have noticed, we are delving deep in to our social media, as this is proving to be a more valuable method every year (not to mention is it very low-cost and provides greater depth and detail) i.e.; YouTube, Blogger, FaceBook--not only to inform about Middle Park Medical Center, but to also explain about the service line currently offered in Kremmling. This highly effective media--also nearly free (but time intensive). Please click below to watch extensive video footage and read blogs on specific subjects. We also welcome viewer/reader comments and questions. We believe healthy dialog is important.

Facebook: MiddleParkMedicalCenter (must be a member)
Blogger: http://middleparkmedicalcenter.blogspot.com
YouTube: type in MPMedicalCenter (here you will see video footage of mostly MPMC Project questions including: "6320 Board Appointed", "GaryCenturaStrategicPlan", Explanation of MOUpartnership" "Cole white explains MPMC" "ColeWhite Addresses Risk" "Meet Cindy Callihan" "Meet KMHD's New Physical Therapy Manager" and more.
Then of course there are our two websites, (new and improved site is in development)
www.kremmlinghospital.org
www.middleparkmedicalcenter.com

www.skyhidailynews.com has an archive of around #300 newspaper columns promoting of hospital services, clinic services, doctor biographies and interviews, healthfair and other event announcements and write-ups, etc., as well as providing informative health tips from our practitioners/clinicians. Plus we are online members so we are able to reply to comments left under each press release or each newspaper column. We get some great feedback from this local newspaper site!

Another part of what I do in my Public Relations role, is to have daily conversations with people who contact me via my readily advertised phone number. Whether town council members, county government, EMS, Denver hospitals, regional hospitals, tax payer groups such as the Friends of the Lower Blue, visitors, contractors, or physicians or other medical professionals seeking to know more for possible employment--I speak to several people every day.

Still another part of the board-directives for public relations and awareness of services is our local, inter-agency efforts of communications. As the certified Public Information Officer, with training from the Office of Emergency Management, KMHD is represented in emergency "tests" or mock drills of mass-casualty situations. These trainings and drills get us to communicate with agencies such as fire, police, EMS, coroner's office and more. This is believed to be an important part of our awareness campaign and outreach.

I am also President of The Western Colorado HealthCare Communicators. This is a regional organization made up of Marketing, Public Relations and Public Information Officers in hospitals such as Aspen, Valley View, Yampa Valley Medical Center, Craig and Grand Junction. Regular meetings with this group keeps KMHD up on the latest and most effective methods of advertising, promotion and public relations. It also is a networking resource to share ideas that work, from billing suggestions to survey programs. As a matter of fact, this group has expressed to me for years that they cannot believe how much press we get for being such a small hospital.

Another thing we do on a regular basis, is to address both the Summit and Grand County Commissioners between 2-3 times per year, in person. We update the commissioners in person, usually regarding our Service Plan, Elections, plans for expansion or development, current financial etc.

Another part of the marketing and public relations plan at KMHD is to be as transparent as possible. We are compliant with the Special Districts Association as well as DOLA. But we realize that we can be more transparent and are continually emphasizing improvement in this area.

In development: We are looking in to having a new billing service which would allow for a newsletter to be printed on back of each invoice. This may update hundreds of more people each month about our services or about any number of different topics regarding the hospital. We are also consider a sign on the property where we intend to build the replacement hospital in Kremmling one day. Lastly, we are developing a new, enhanced website to supplement our two current websites that each provide a certain degree of information for the public.

We are also offering the next several board meetings, open to the public, at the Kremmling Chamber of Commerce. For one, we think it is more comfortable; lighting, seating, temperature and for two, it accommodates more audience members.

, thank you again for your question. Although this email and attachments do not completely address all we are doing, I hope it serves to give you a broad perspective.

The Kremmling Memorial Hospital Board of Directors would like everyone to know, that each and every one of them believes that the hospital must remain in Kremmling, now and forever. They believe they are incorporating strategies that will ensure the sustainment and growth of healthcare services county-wide including those offered in Kremmling.

Thank you, again for your questions. We know that KMHD is your hospital and that questions and comments provide us with valuable feedback that we utilize and appreciate!

Sincerely,
Eric Murray
970-409-9017